William Hill - The Big Spin Promotion

For a totally free possibility to win every day, play the Big Spin. There are a lot of rewards on our wheel, from ₤ 20,000 in cash to loads of Free Spins and Bonuses. Even much better, any day you stake at least ₤ 10 anywhere in Vegas, you'll unlock the Mega Spin the next day too. This 2nd wheel has larger rewards and a higher possibility of winning. Visit this page every day to get some William Hill Casino prizes from the Big Wheel Spin promotion. A new promotion that welcomes all brand-new and existing Vegas consumers to take a totally free BIG SPIN for an opportunity to win complimentary spins, bonus offers, plus a big ₤ 10k cash prize. Better still, if you stake ₤ 10 the day before, you can unlock the MEGA SPIN, for a much better chance of winning bigger rewards. There's thousands of rewards up for grabs every day of the promo, which runs from the 23 October up until the 19 November. The promotion will be supported by a totally integrated campaign including TV, VoD, digital display screen, social and CRM.

Big Spin Promotion Idea

The BIG SPIN takes its inspiration from the Wheel of Fortune, a popular video game that will resonate with great deals of our customers. Naturally, we wanted to deliver something bigger and much better than what's been done prior to. The Vegas city featured in our TELEVISION ad offered us the perfect platform to raise the video game to brand-new heights.

From idea to reality

In our TELEVISION advertisement, the BIG SPIN exists as an exciting brand-new destination to Vegas. As we navigate the city (courtesy of a cool, Ford Mustang style muscle cars and truck), the BIG SPIN wheel controls the Vegas horizon, symbolic of the size of the promotion. An American male voice over artist is utilized to deliver our messages, supported by an upbeat music track, assisting to tie the theme together. The end result is a really eye catching and impactful ad that requires the attention.

The very same high requirements have been set for all our marketing communications, where we have actually ensured that our theme and crucial messages are delivered to finest possible result.

Improvements

From the TELEVISION advertisement, to the user interface, we've worked closely with our company and William Hill Creative to guarantee that our BIG SPIN wheel and design style exists regularly and effectively.
 

The user experience of the video game in specific is a big action on from what we have actually attained before. The promotional page stimulates to present the BIG SPIN and features a re-mix of TV music track for a more powerful experience and connection to the TV advertisement. The customer spins the wheel with their finger and the flapper considerably slows to a stop, to expose their reward.

PowerPlay explanation

We wished to end the project with a bang which's where the BIG SPIN POWER PLAY phase can be found in. For the last two weeks of the promotion (20 November to 4 December) clients can take a free enhanced spin for a possibility to much better rewards and ₤ 50k in money! This stage of the project will once again supported by through the line advertising comms, consisting of an updated TV ad.

When you first choose to take part in this Promo on all or any day of the Promo Period afterwards where you have not positioned a certifying bet for The Mega Spin, you will be presented with a Wheel (the "The Huge Spin") which will provide you the chance to win and/or qualify for the following:

• Free Spins on a particular slot or slots
• A Free Perk on a specific slot or slots
• A "Stake and get" deal on a specific slot or slots
• ₤ 10,000 Cash Prize

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• William Hill - The Big Spin Promotion

  For a totally free possibility to win every day, play the Big Spin. There are a lot of rewards on our wheel, from ₤ 20,000 in cash to loads of Free Spins and Bonuses. Even much better, any day you sta...